Brazil InterVisions | Our Services
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What we can do for you?

Our services and which sectors we have experience in

Aiming at sharing  our passion and our experience of Brazil beyond  ad-hoc research, we have set up an array of ‘home made’ services  that  deliver  more flexible and multi-facetted  ways of addressing your needs about Brazil, from  fast,  immediately available  information to more tailor made products.

OUR SECTORS

A multi-sector experience in Brazil, for a transversal, cross fertilized understanding of Brazilian consumers:

Automotive

Beauty-cosmetics

Cookware

Fashion and luxury

Food

Healthcare

Home appliances

Leisure and travel

Information Technologies

TV, Media

OUR SERVICES

BRAZIL TRENDS ↓

Give a future perspective to your business and decisions:

A broad, updated and future oriented vision of Brazil’s dynamics of change through a well documented and illustrated description of the 29 social trends that characterize Brazilian socio-culture



1: A full report including:

  • Analysis of major 4 directions of change
  • Written description of trend contents and history (dynamics of evolution)
  • Illustrated examples of trends expressions throughout the various population segments
  • Illustrated examples of trends expressions throughout the various population segments
    Special brand case studies for the most emblematic trends


2: An analysis of how these dynamics of change and trends affect and impact your area of consumption: threats, opportunities and latencies(optional)

BRAZIL SOCIOLIFESTYLES ↓

Identify, understand and ‘feel’ your targets:

A valuable deep dive into Brazilian population diversity and its impacts on consumption patterns. A both holistic and detailed, visual profiling of Brazilian consumers, clustered into 10 targets -10 socio-lifestyles- with specific lifestyles, values, aesthetics and consumption drivers at stake.



1: A full report including :

 

  • An analysis of major segmentation diversity factors : the socio-economical and the generational factors
  • The socio-lifestyles mapping
  • Written description of each socio-lifestyle : demographic and economical profile, values and aspirations, lifestyle, everyday life aesthetics, consumption patterns
  • Pen portrait and visualization of design-aesthetics preferences of each socio-lifestyle

2: A specific, more operational focus on your potential targets : impacts, threats and opportunities for your business (optional)

THE NEW C CLASS DREAM (1&2) ↓

Learn how to take advantage of the new C class consumption potential:

Because C class is a new and imperative target for most products and services categories, a thorough, focused and operational-minded deep dive into this specific socio-lifestyle:



1: A full report including :

 

  • Written description of ‘New Middle Class Aspirants’ socio-lifestyle : demographic and economical profile, values and aspirations, lifestyle, everyday life aesthetics, consumption patterns
  • Pen portrait and visualization of design-aesthetics preferences
  • 3 brands case studies of successful positioning among this target : Operational insights (product design, communication, distribution…)

2: A specific analysis focused on your product category : threats and opportunities for your business (optional)

THE NEW C CLASS DREAM (3) ↓

Dialogue with the largest  and most promising consumption target in Brazil:



3: Use our web-panel of C class consumers to cost-effectively and rapidly address market issues and check, pre-select ideas, before deeper face to face research:

  • We have created a panel of C class consumers who are familiar with internet use, with whom we can regularly dialogue via skype, orkut, youtube, facebook, etc…
  • Several possible approaches : open one to one discussion on a specific topic, guided analysis of behaviors (based on diaries comments), reactions to boards…

BRAZIL SOCIO-CULTURAL PASSPORT ↓

Get ready for the cultural journey:

A quick, efficient and interactive immersion in Brazil’s key , ‘must know’ facts  for those who are about to work with Brazil:



A half day/one day workshop focused on:

  • key socio-demographic and socio-economic data
  • Brazil’s identity portrait (values)
  • Major directions of change of Brazilian society
  • Major intercultural  learnings regarding Brazilian business codes and habits

MARKET CHECK-UP ↓

Validate and empower your market potentials:

A multi-factorial evaluation of your product category/your  product projects and concepts  in their Brazilian environment, in order to identify drivers, leverages and barriers to their success:


  • Targets identification (socio-lifestyles based)
  • Targets drivers exploration (analysis of speech on category via blogs)
  • Sociocultural potential (how your products/projects address Brazil social trends)
  • Current codes check (evaluation  of any type of product expression material (concept formulation, communication, packaging)
  • Improvement paths


INTERCULTURAL TRAINING ↓

Improve and enjoy your human interactions in Brazil:

A special training on how to interact and work efficiently with Brazilians.



A one day workshop focused on:


  • Brazilian cultural values profile : overall and comparative view
  • Relationships in Brazil
  • Gender issues
  • Time in Brazil
  • Initial contacts and meetings
  • Team dynamic
  • Negotiating
  • Decision making

BRAZIL NEWSLETTER ↓

Keep in touch and updated from home:

A monthly follow up of what’s new in Brazilian society, for a permanent update of your experience of Brazil:



A selective, sociocultural driven abstract of one of Brazilian society hot topics of the moment, by analyzing:


  • Media (print)
  • TV : novelas* (TV series)
  • Trendsetters’ blogs monitoring
  • Expert interviews

Some examples : ‘The new black power’, ‘Brazilian street art, the booming of a new creativity’,  ‘Single woman families’…

Deliverables : a monthly article, sent to you via your private link to our blog (yearly subscription)

SECTORIAL GUIDED IMMERSIONS ↓

Grasp your market newest expressions and issues at their source:

Discover what’s going on in your area of business ; visit emblematic places of Brazilian social change and innovation (buildings, stores, services, districts…)

Virtual (desk-research) and/or physical tailor-made guided tours  to most relevant and innovative offers and places, in direct or indirect connection (benchmarking) with your business area: