Brazil InterVisions | Our Tools
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How we do it?

Our professional qualitative research and special expertise tools

During all these years conducting qualitative research in Brazil in numerous consumption areas, we have built a deep, broad and comprehensive knowledge of Brazilian consumers and working culture, and have developed specific tools in order to help clients to effectively work in Brazil , both in the Marketing and in the Human Resources area.

We are personally and fully in charge of all research process, with an immediate access to original information, with no intermediate translation or interpretation issues.


Lexicon
QUALITATIVE RESEARCH TOOLS
ETHNO INTERVIEWS ↓

See Brazil from inside, beyond the illusions of speech. Observe and understand how people live and behave.

ONLINE COMMUNITY ↓

Online survey optimization, ensuring high engagement with the audience.

We have the flexibility to combine online surveys with qualitative methodologies to provide a complete multi-methodology approach:

CREATIVE GROUPS ↓

Take advantage of Brazilian conviviality to facilitate free personal expression, in a context of highly consensual speech.

Friends’ based recruitment.

SEMIOTIC ANALYSIS ↓

Using local cultural decoders expertise for a more accurate and relevant analysis of visual messaging

BLOG ANALYSIS ↓

Search for spontaneous expression of social imageries and emerging  trendsetter signs in Brazilian’s impressive production of blogs.

VIDEO INTERVIEWS ↓

Video recorded interviews and ethnos to disseminate lively, testimonial knowledge about your Brazilian consumers and brief R&D team on interactions with your products.

Professional tailor made documentary.

SELF PORTRAYAL VIDEOS ↓

Access to authentic private moments of Brazilian lifestyle thanks to ‘home-made videos’ (meals, parties, holidays…).

Participants make their own video.

CONSUMER IMMERSIONS ↓

Bring your team to meet and share  the everyday life of your Brazilian consumers, without intermediaries.

SMART RECRUITMENT ↓

Take into account social lifestyles and fast evolving socio-economics, beyond currently used social class indicators.

Specific  socio-lifestyle and socio-economics screener.

OUR SPECIFIC EXPERTISE TOOLS
SOCIO-LIFESTYLES ↓

A lively and holistic  approach of your targets thanks to a segmentation of Brazilian population based on lifestyles and values, beyond socioeconomic criteria.

Click to enlarge the images:

SOCIAL TRENDS ↓

Social trends, a tool meant to depict, detail, analyze and monitor social change.

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31 social trends pointing out how attitudes, aspirations and needs are changing in the society and which are the underlying motivations and values for these changes.

TRENDS WATCH ↓

A permanent follow up of social dynamics drivers and expressions in Brazil, in order to provide you contextualized and future oriented operational recommendations Expert interviews; Local observation; Media (print, TV, ‘novelas’*) & trendsetters’ blogs monitoring.

Social trends mapping.

* Brazilian TV series

BRAZIL CENTRIC INNOVATION ↓

Benefit from Brazilian’s hybridation –association-analogical connection skills to explore new ideas.

A two steps process, using locally produced stimuli, techniques and experts, to maximize creativity.

A pool of local experts partners, directly involved in different areas of creativity*.

*Architects, designers, movies directors, artists, fashion creators…

CROSS CULTURAL TRAINING PROGRAMS ↓

A special training on how to interact and work efficiently with Brazilians.