During all these years conducting qualitative research in Brazil in numerous consumption areas, we have built a deep, broad and comprehensive knowledge of Brazilian consumers and working culture, and have developed specific tools in order to help clients to effectively work in Brazil , both in the Marketing and in the Human Resources area.
We are personally and fully in charge of all research process, with an immediate access to original information, with no intermediate translation or interpretation issues.
See Brazil from inside, beyond the illusions of speech. Observe and understand how people live and behave.
Online survey optimization, ensuring high engagement with the audience.
We have the flexibility to combine online surveys with qualitative methodologies to provide a complete multi-methodology approach:
Take advantage of Brazilian conviviality to facilitate free personal expression, in a context of highly consensual speech.
Friends’ based recruitment.
Using local cultural decoders expertise for a more accurate and relevant analysis of visual messaging
Search for spontaneous expression of social imageries and emerging trendsetter signs in Brazilian’s impressive production of blogs.
Video recorded interviews and ethnos to disseminate lively, testimonial knowledge about your Brazilian consumers and brief R&D team on interactions with your products.
Professional tailor made documentary.
Access to authentic private moments of Brazilian lifestyle thanks to ‘home-made videos’ (meals, parties, holidays…).
Participants make their own video.
Bring your team to meet and share the everyday life of your Brazilian consumers, without intermediaries.
Take into account social lifestyles and fast evolving socio-economics, beyond currently used social class indicators.
Specific socio-lifestyle and socio-economics screener.
A lively and holistic approach of your targets thanks to a segmentation of Brazilian population based on lifestyles and values, beyond socioeconomic criteria.
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Social trends, a tool meant to depict, detail, analyze and monitor social change.
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31 social trends pointing out how attitudes, aspirations and needs are changing in the society and which are the underlying motivations and values for these changes.
A permanent follow up of social dynamics drivers and expressions in Brazil, in order to provide you contextualized and future oriented operational recommendations Expert interviews; Local observation; Media (print, TV, ‘novelas’*) & trendsetters’ blogs monitoring.
Social trends mapping.
* Brazilian TV series
Benefit from Brazilian’s hybridation –association-analogical connection skills to explore new ideas.
A two steps process, using locally produced stimuli, techniques and experts, to maximize creativity.
A pool of local experts partners, directly involved in different areas of creativity*.
*Architects, designers, movies directors, artists, fashion creators…
A special training on how to interact and work efficiently with Brazilians.